Sunday, May 3, 2009
Gendergraphics: The Evolution of Marketing To Women!
It's about time we had a formal identity for a discipline that focuses on the motivations, mindsets, usage patterns and attitudes of gender. A google search finds 27,000,000 million items for Demographics, 133,000 for Psychographics and 173,000 for Technographics. I'd say it deserves it's own term...wouldn't you?
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