My Journey In Gendergraphics

I've always been drawn to niches...hate being part of the pack! And believe me, in 1998, marketing to women was barely on the radar---a niche, at the very most. Andrea Learned was still 6 years away from publishing her groundbreaking book, "Don't Think Pink" and marketing to women was not taken seriously. I had read Deborah Tannen's book, You Just Don't Understand--Women and Men In Conversation, and became hooked on Gendergraphics. Next, I uncovered Judy Tingley, who was about to publish a book called Gendersell. In 1998, I scheduled Judy to conduct seminars for one of the largest dealership groups in Houston---Sterling McCall Auto Group. That was followed by a presentation by Judy to a group of 20 Infinti dealers in Phoenix. Over the years, I've kept a close eye on "marketing to women". I've started this blog because I believe that "MTW" has come to a turning point. The recession has brought a great deal of focus to this once unappreciated marketing dynamic.