It's time that "Gender" had it's own space. Gender is the most potent determinant of how a person views the world and everything in it—more powerful than age, income, race, and geography.
Tuesday, May 19, 2009
More about eliminating "Marketing To Women"
Want some more evidence as to why we might want to consider eliminating the term "Marketing To Women"? Check out this piece in the NYTimes--and especially the comments!
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